TubePulse is our advanced dial testing module. TubePulse enables you to engage the target audience in thoughtful and in-depth discussions to illuminate their potential concerns/ feedback. SurveyAnalytics's dial testing software integrates into a traditional Web-based survey layout, but also allows you dial test the respondents in much the same way as we would in person, using a graphical interface that allows true moment-to-moment dial ratings. In addition, embedding the dial testing in this Survey format allows you us to ask Standard battery of matrices. Online methodology allows us to conduct research in the most time- and cost-effective manner possible. Immediate real time results from dial testing can allow you to adapt the discussion on-the-fly and find out what your respondents really think. The explosive growth of smart phones, coupled with its inherent location-based underpinnings make these devices the perfect platform to collect real-time, participatory feedback. TubePulse is available with our SurveySwipe mobile research platform and data can be collected on all major smartphone devices.